JLB Blog


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7 Secrets of Creating Evergreen Content with Real Staying Power // Nov 15 // Jen Olsen

Content marketing is one of the most important strategies for building awareness of your business. Great content not only provides value to the person reading, but also helps to establish your brand’s voice and message – both of which are important for building trust and demonstrating authority online. This why they say that content is […]

Is SEO a Necessity? Understanding the Cost of Ignoring Search Engine Optimization // Oct 30 // Jen Olsen

If you’re involved in running a business, whether it’s your own or for someone else, chances are pretty good that you’ve at least heard of search engine optimization, also known as SEO. Considering that there are more than 3.5 billion searches a day conducted on Google alone, it’s easy to understand why businesses would want […]