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Don’t lose sight of the real goals of your digital marketing // Aug 23 // Jen Olsen

Digital Marketing has evolved to provide some of the most trackable and optimizable marketing campaigns that a business can deploy. This makes campaigns like pay per click marketing (PPC), social media marketing, search engine optimization (SEO), and email marketing much more nimble than traditional marketing. These kinds of campaigns have many variables that you can [...]

Why Conversion Tracking Is the Key to Unlocking SEO Success // Nov 30 // Jen Olsen

Conversion tracking is one of the most important elements of any digital marketing strategy. Conversions are essentially the backbone of your business, and a dedicated approach to tracking them helps you to identify key attributes and behaviors of your target market. This probably isn’t new information for you, especially if you’ve invested even minimally in […]

The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share. // Jan 11 // Web Team

Guest Post by one of our Partners, ContentBacon. It’s the chorus, not the aria that closes the sale. “But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced […]

The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share. // Jan 11 // Jen Olsen

Guest Post by one of our Partners, ContentBacon. It’s the chorus, not the aria that closes the sale. “But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced […]

JLB – We Lead By Design // Jan 05 // Jen Olsen

JLB Florida–truly emphasizing JLB’s Joy, Life, Business motto. Both the rebranding and merging of services and solutions enabled us to construct a new and effective business model that takes our commitment to provide customers with top-notch designs, website development, and business class support to the next level. We are embracing our ‘lead by design’ approach […]